We have been approached by basico.com with a task to create and produce their first physical space, a pop-up store at the LE CHOIX showroom in São Paulo.

Basico.com is a brand offering the highest quality cotton t-shirts, linen shirts and other basic garment. They wanted to bring the online experience into a physical space. It was a great challenge for us to come up with a solution that will showcase the diversity of basico.com offer within just 10m² and will also be aligned with their values, like simplicity. The results you can see on the photos, which were taken at the grand opening in December 2014.

Have a look at their website www.basico.com to find simple yet highest quality clothes.

Photos: Leo de Brito

  • Client - basico.com
  • Date Completed - Dezembro 2014
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