The Spirit of Poland is a joint initiative of designers and founders of Polish brands, which aims at showcasing the potential of Polish design abroad.
The series of The Spirit of Poland consists of exhibitions and accompanying events, at which young design community meets, and through which design becomes a promotion tool for Polish creativity internationally. The first of the series was the exhibition organised at Tokyo Designers Week 2010, developed as a result of collaboration of designers with the Polish Embassy. Thanks to support from the Adam Mickiewicz Institute, the exhibition was shown in 2011 at 100% Design in London and again, at Tokyo Designers Week. In 2013 The Spirit of Poland was presented the first time in Brazil, at DW! São Paulo Design Weekend. In 2014, again, we showcased Polish products at DW! São Paulo Design Weekend, as well as at the National Museum in Brasilia. Between March and June 2015 the exhibition was on show at the Centro Carioca de Design in Rio de Janeiro.
Within The Spirit of Poland team Weronika acts as the Partnership Manager. She is responsible for forging new partnerships, PR activities in Brazil as well as seeking potential sponsors.
Photos: Leo de Brito
- Client - The Spirit of Poland
- Date Completed - DW! São Paulo Design Weekend 2013 & 2014 | Museu Nacional, Brasilia 2014